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Travel Lane County Looking for Tourism Master Plan Feedback; Drivers Beware; Be Prepared

Travel Lane County Looking for Tourism Master Plan Feedback

Travel Lane County is asking residents to help shape the future of tourism across the region. A Destination Master Plan prioritization survey is now open through September 10, giving community members a chance to identify which recommendations should be tackled first over the next three years. The plan reflects more than a year of work and input from over 1,300 residents, business owners, community leaders, and tourism stakeholders. Recommendations include improving transportation access, expanding year-round events, supporting community infrastructure, and strengthening tourism benefits across Lane County. Travel Lane County is encouraging organizations, businesses, boards, and community groups to share the survey and help ensure broad public participation. The Destination Master Plan was released in July and serves as a roadmap for future tourism development.

Drivers Beware

As deer, elk, and other wildlife begin their fall migration, drivers along Highway 126, Highway 101, and other coastal routes are being urged to stay alert. The Oregon Wildlife Foundation says an estimated 5,000 large animals are struck and killed on Oregon roads each year, with collisions peaking in October and November as animals move to lower elevations for the winter. Drivers should slow down at dawn and dusk, especially near wildlife crossing signs, and remember that if one animal crosses the road, others may be close behind. Officials say slowing down can help protect both wildlife and motorists.

Be Prepared

September is National Preparedness Month, a reminder that emergencies can happen anytime. Whether it’s wildfire, flooding, winter storms, or a major Cascadia earthquake, now is the time to make a plan, build an emergency kit, and be ready to take care of yourself and your family. Coastal residents are encouraged to be “4 Weeks Cascadia Ready” with enough food, water, and supplies for at least four weeks. Learn more about emergency preparedness at the Beat the Wave event on Saturday, September 12th. Be informed, be prepared, and be ready.

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