Local News, Sports and Everything Florence
Rhododendron Festival Concludes The 118th Rhododendron Festival is officially in the books. Thousands of visitors from across Oregon came to Florence to experience the annual tradition, which culminated with Sunday’s Grand Floral Parade at noon, featuring marching bands from Siuslaw, Marshfield, and Oregon City High Schools. The Davis Shows Carnival […]
Food Drive Deemed a Success Florence residents stepped up in a big way during the annual Stamp Out Hunger food drive last Saturday, May 10th. Local letter carriers collected 9,415 pounds of non-perishable food left by mailboxes and delivered it to Florence Food Share at the post office. The donation […]
West Lane Tourism Boost Tourism spending in West Lane County, including Florence, surged by 10.7% in 2024, reaching $287.5 million, according to the latest Travel Oregon report. This growth reflects a strong post-pandemic rebound, with visitors drawn to the region’s coastal attractions and natural beauty. Countywide, travel spending exceeded $1.1 […]
Rhody Days The 118th annual Rhododendron Festival begins with the opening of the Davis Carnival tomorrow afternoon. The Carnival hours could be in flux as weather and crowds may determine how late they stay open. Sunday the carnival will wrap up at 8pm. the weekend is filled with activities including […]
Floodplain Management The City of Florence is updating its floodplain management code to comply with FEMA’s new model code, required by July under the Endangered Species Act and related legal settlements. A special meeting will be held Tuesday, May 20th at 5:30 PM at the Florence Events Center to inform […]
King and Queen Chosen Saturday night’s coronation held all the pomp and circumstance that was anticipated as the City of Florence gets ready to kick off the busiest week of the tourist season with the 118th annual Rhododendron Festival. The newly appointed Queen Rhododendron and King of the Coast are […]
ODOT Scams Oregon residents are being warned about a new wave of scam messages claiming to be from DMV or ODOT, falsely demanding payment for unpaid toll fees. The messages threaten vehicle suspension, legal action, or credit damage. ODOT does not operate a toll program, and officials say these messages […]
Legislature to Consider TRT Changes The Florence Area Chamber of Commerce is sounding the alarm over two proposed bills in the Oregon Legislature that could have major consequences for the local tourism economy. House Bills 2977 and 3962 would either raise or redirect transient lodging taxes, revenue that Florence depends […]
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